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What is the opportunity for e-commerce in Africa?

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E-commerce in Africa

The GSMA Central Insights Unit has initiated a research project with the Department for Business & Trade of the UK Government to identify trends in e-commerce adoption in Africa. We are surveying 1,500 MSMEs in six markets (Egypt, Ethiopia, Ghana, Kenya, Nigeria and South Africa) to understand their pathways to digital commerce, and the challenges they are experiencing.

The research will culminate in the launch of a report at MWC Africa 2023 in Kigali, Rwanda, which will offer examples, best practices and recommendations for e-commerce platform providers and MSMEs transitioning to e-commerce.

To kick off our project, on 1st March 2023 we convened a roundtable discussion with experts at Mobile World Congress (MWC) Barcelona. We had in attendance some of the largest e-commerce platforms in the region, Jumia, Wasoko and Twiga Foods, as well as Rwandaโ€™s Ministry of ICT and Innovation, the International Trade Centre and the African Telecoms Union, among others (full list below). This blog summarises the key points from our discussion.

E-commerce in Africa

Sizing the opportunity

According to the International Trade Administration, by 2025 half a billion people in Africa will be e-commerce users. And according to UNCTAD, digital commerce could add $180 billion to the regionโ€™s GDP by the same year. This growth is driven by the expansion of the mobile Internet. GSMA expects 61% of connections in Africa to be on smartphones by 2025 (33% on 4G). The growing adoption of digital financial services, primarily mobile money, is also contributing to e-commerce growth.

For businesses, conducting transactions online presents an opportunity to improve efficiency, combat supply chain challenges, and reach wider markets. For consumers, e-commerce promises access to a wider variety of products, and greater convenience in the form of time and cost savings. Like in other parts of the world, COVID-19 has given impetus to transitioning to digital commerce. Even so, today 90 percent of transactions in Africa are still in cash.

E-commerce trajectories

In our roundtable discussion, there was consensus on the distinctiveness of e-commerce models and trajectories in the region. While some challenges are unique to each market, many hurdles are common across the region. These include infrastructural challenges related to the availability and reliability of road networks, inadequate addressing systems and logistics networks, smartphone affordability and the persisting challenge of bridging the usage gap, both at the consumer and MSME level. In addition, the low penetration of card and digital payments continues to be a major obstacle, especially if rural populations are to benefit from e-commerce.

E-commerce in the region takes different shapes, from direct sales on company websites, to informal social commerce models, whereby micro businesses use social media, from Facebook to WhatsApp and Instagram, to sell their products online , to e-commerce platforms facilitating B2B and B2C trade. A few Amazon-like direct-to-consumer platforms like Pan-African player Jumia, Konga (Nigeria) and Takealot (South Africa) have made significant strides by selling a variety of products, from fashion to technology items, largely to urban and more affluent consumers.

Figure 1: Orders by destination

Source: Jumia Africa E-commerce Index 2021

B2B e-commerce platforms: What is the outlook?

Increasingly, platforms are adopting the B2B model in a quest to serve small retailers and digitise the distribution layer of the fast-moving consumer goods sector. Corner shops and street vendors are the most common and popular option for African shoppers, particularly in urban and peri urban areas.

In Kenya, for example, street shops (or dukas) are by far the most widely available option for groceries and household staples. B2B e-commerce platforms such as Wasoko (formerly Sokowatch) and Twiga have been in the market for some time, focusing on digitising the upstream of value chains and helping small retailers buy and sell more efficiently.

To drive customer stickiness, the value proposition of B2B e-commerce platforms has had to expand beyond access to markets for retailers. Platforms have become one-stop-shops offering a variety of value-added services, including credit to ensure retailers can keep their stock volumes. In Kenya, Twiga has been successful in linking small vendors of fresh produce directly to smallholder farmers, displacing the middleman. Over time, it has expanded to provide a suite of services to these micro enterprises, from credit facilities and buy now pay later schemes, to advisory services and insurance.

B2B platforms have been in favour with investors, but, like B2C platforms, they are far from reaching profitability due to high expenses. As highlighted by our roundtable discussants, in challenging operating environments, and faced with infrastructural challenges, e-commerce platforms have had to design end-to-end solutions, extending to logistics and delivery, payments, and micro-credit solutions. Going forward, if e-commerce platforms are to succeed, they must find ways to control costs via partnerships, for example with logistics companies, while continuing to expand their offer and user base.

Payments: the main pain point

The cost of digital payments is a persistent challenge to e-commerce adoption, and broadly to the adoption of digital financial services. Transaction costs, which can be relatively high for small purchases, act as a deterrent for consumers with low purchasing power. In contexts where cash is perceived as a โ€œfreeโ€ payment option, it is challenging to convince consumers to pay via digital means, even when they are are widely available.

The other major hurdle is KYC for payments processing, as outlined during our roundtable discussion. Where largely informal micro enterprises make up for over 80%, more often over 90%, of the total base of MSMEs, documents required to register as a company are often lacking. Businesses may therefore transact as individuals, processing large payments in multiple small personal transactions and getting flagged for fraudulent activity.

Figure 2: Proportion of MSMEs by enterprise size, selected countries

Source: D3 Systems, country-level research (micro enterprise: 0-10 employees)

For platform-based business models to succeed, MSMEsโ€™ transactions must be recognisable as business transactions. Hence there is consensus that solving for KYC challenges for merchant payments should be a key priority.

A way forward

Despite the challenges, e-commerce in Africa is set to expand in the coming years, benefiting economies and fostering the digitalisation of MSMEs. Our roundtable discussion at MWC Barcelona touched on the levers required to support growth.

Fostering the proliferation of digital payments through digital and financial literacy upskilling for MSMEs is a priority. At the same time, advancing interoperability of both domestic and cross-border payments across Africaโ€™s network of 50+ countries will help ease constraints of doing business. We should also see substantial innovation in digital addressing systems, as more tech providers come up with solutions leveraging satellite data, mobile technology and AI capabilities.

Technology innovation is part of the solution, but there is a need to continue working on building trust in digital commerce, not only at the payment layer, but more generally between consumer and merchant, and between merchant and technology provider, to interact and do business digitally.

Geater cooperation between the private and public sector will be equally important, not only at the enabling/regulatory level (e.g. payments and addressing systems), but also in testing and piloting solutions. An example comes from Rwanda where the Ministry of ICT and Innovation, recognising the benefits of digital commerce for digital adoption, has been supporting e-commerce adoption by aggregating MSMEs and providing training on digital skills.

As we continue to research the e-commerce landscape in Africa, we welcome your input. If you are interested in this topic, please contacts us byย here.


We would like to thank our participants of the roundtable titled โ€œThe e-commerce opportunity in Africaโ€ which was held on Wednesday 1 March 2023 at MWC Barcelona: 4R Digital, African Telecoms Union, The Alliance of Digital Finance Associations, Analysys Mason, Arm, Chipper Cash, Department for Business & Trade of the UK Government, Foreign, Commonwealth and Development Office of the UK Government, German Corporation for International Cooperation (GIZ), International Trade Centre, Jumia, Ministry of ICT and Innovation of Rwanda, Twiga Foods, Wasoko.

In the coming weeks, the GSMA Central Insights Unit will be releasing findings from surveys with MSMEs conducting e-commerce in Egypt, Ethiopia, Kenya, Ghana, Nigeria and South Africa.

THIS INITIATIVE IS FUNDED BY THE UK FOREIGN, COMMONWEALTH & DEVELOPMENT OFFICE (FCDO), AND SUPPORTED BY THE GSMA AND ITS MEMBERS.

Earn cash for taking free paid surveys while influencing the next generation of products, services and much more.

The global commerce platform โ€“ Build your business with Shopify to sell online, offline, and everywhere in between.

Who Is Still Buying Bitcoin?

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How to Buy Bitcoin

Main Takeaways

  • Even amid continued volatility, Bitcoin continues to dominate the crypto market. Buy bitcoin

  • As adoption has improved, interest in Bitcoin has spread from retail investors to institutional investors and mainstream entities such as Tesla and MicroStrategy.ย 

Bitcoin has remained the best-known cryptocurrency since its inception.

How to Buy Bitcoin

Bitcoin (BTC) has remained the worldโ€™s top cryptocurrency, even on a volatile market, despite thousands of alternative cryptocurrencies having been created throughout the years.

Keep reading to learn more about Bitcoin and why people are still interested in it even when faced with a volatile market.

Invented in 2008, Bitcoin is the worldโ€™s first cryptocurrency. Itโ€™s a form of digital cash that allows users to send and receive money through a decentralized network. Unlike fiat currencies, Bitcoin has no central bank or authority controlling it. Instead, itโ€™s run by thousands of computers around the world.ย 

For a more detailed explanation of what Bitcoin is, check out our article What Is Bitcoin?

Who Is Still Buying Bitcoin?

With a decade-long track record and considerable influence on traditional financial institutions, Bitcoin has weathered multiple cycles of market volatility, keeping its place as the worldโ€™s top cryptocurrency.

Between 2020 and 2021, Bitcoinโ€™s price rose by over 1,200%. Now, regardless of market conditions, many Bitcoin HODLers and early proponents are making the case for Bitcoin due to its characteristics and utility.ย 

To learn more about the value of Bitcoin, check out our article on Why Does Bitcoin Have Value?

How to Buy Bitcoin

Public Companies With Trust For Bitcoinย 

For years, the major players in the crypto space were retail investors, as those in traditional finance circles didnโ€™t consider crypto a viable investment option. Bitcoin was new and appeared complicated, and its stakes were unknown; this contrasted with the relative stability of bonds and more widely understood risks associated with stocks.

It wasnโ€™t that traditional financial institutions couldnโ€™t adapt to new technology, but rather, it was just safer to err on the side of caution and avoid new, highly volatile, and untested technologies. Although Bitcoinโ€™s potential was recognized by a niche community of enthusiasts, the masses didnโ€™t share this sentiment.ย 

A lot has changed in the decade since Bitcoinโ€™s inception. Thanks to the widespread usage of crypto for cross-border payments, adoption has increased significantly. At the same time, more mainstream companies are embracing crypto, providing crypto payment options for their customers.

Furthermore, several major companies โ€” including Coinbase, Galaxy Digital Holdings, MicroStrategy, and Tesla โ€” have extended their portfolios to include billions of dollars in Bitcoin. Several institutional investors are also changing their view on the crypto industry; some, like Blackrock, are even making Bitcoin available to their institutional clients.ย 

Tips to Safeguard and Buy Bitcoin Responsiblyย 

Whether youโ€™re a seasoned trader or a crypto newbie, trading responsibly should always be your top priority when buying or selling any kind of digital asset. Regardless of the market conditions, itโ€™s vital that you take responsibility for your decisions and not simply rely on news articles or other peopleโ€™s opinions.

Creating a robust trading plan based on an analytical outlook can help keep you accountable for your actions along the way. If you ever feel overwhelmed or affected by FUD or FOMO, take a step back and clear your head to avoid emotional trades. Most importantly, always do your own research (DYOR) and make sure you fully understand the risks involved.

To learn more about responsible trading, check out our article on How to Trade Crypto Responsibly.

How to Buy Bitcoin on Binanceย 

Bitcoin canโ€™t be purchased through banks or investment firms yet โ€” though there is a possibility in the future. Here are a number of ways you can do so on Binance. You can use a credit or debit card, deposit funds into your Binance Spot wallet via bank transfer, or buy Bitcoin from other users with Binance P2P. Moreover, as part of Binanceโ€™s commitment to offering low fees, users can now trade a number of BTC pairs with zero trading fees. Below, weโ€™ve outlined how you can purchase BTC with a credit/debit card.ย 

Buy Bitcoin with a credit/debit card

1. Log in to your Binance account. Select [Buy Crypto] on the main menu bar and click [Credit/Debit Card].ย 

2. Select the currency you want to pay with, then choose BTC and click [Continue].ย 

3. Confirm the fiat currency and BTC amounts on the screen, then click [Add new card].ย 

4. Once youโ€™ve entered your credit/debit card details, click [Next].ย 

5 . Enter your billing address and click [Add Card]. You will be redirected to the [Pay with Credit/Debit Card] page. Confirm the transaction amount again and click [Continue].ย 

6. Click [Confirm] to finalize your payment. The BTC will be credited to your Spot wallet.

For a more detailed tutorial on how to buy Bitcoin on Binance, check out our in-depth guide on How to Buy Bitcoin (BTC).ย 

Conclusionย 

The crypto space is constantly evolving. Although no one can predict how things will go in the foreseeable future, many agree that crypto adoption will continue and interest in Bitcoin will increase.

Risk disclaimer: Cryptocurrency prices are subject to high market risk and price volatility. You should only invest in products that you are familiar with and where you understand the associated risks. You should carefully consider your investment experience, financial situation, investment objectives and risk tolerance, and consult an independent financial adviser prior to making any investment. This material should not be construed as financial advice. Past performance is not a reliable indicator of future performance. The value of your investment can go down as well as up, and you may not get back the amount you invested. You are solely responsible for your investment decisions. Binance is not responsible for any losses you may incur. For more information, please refer to our terms of use and risk warning.

The best place to buy Bitcoin, Ethereum, and 250 โ€ฆ

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Place to buy Bitcoin

I do not have personal preferences or bias towards any specific platform. However, here are some popular and reliable options to buy Bitcoin, Ethereum, and other cryptocurrencies:

  1. Binance.com : Binance is a cryptocurrency exchange platform that allows users to buy, sell, and trade various cryptocurrencies. It was founded in 2017 by Changpeng Zhao, a Chinese-Canadian businessman. Binance is one of the largest cryptocurrency exchanges in the world, with over 100 different cryptocurrencies available for trading. The platform offers a variety of trading options, including spot trading, margin trading, and futures trading. Binance also offers its own cryptocurrency, Binance Coin (BNB), which can be used to pay for trading fees on the platform. The platform has a reputation for being secure and reliable, with a strong focus on user privacy and security.Buy bitcoin online
  2. Kucoin.com : KuCoin is a cryptocurrency exchange platform that allows users to buy, sell, and trade various cryptocurrencies. The platform was launched in 2017 and is based in Hong Kong. KuCoin offers a wide range of trading pairs, including Bitcoin, Ethereum, and many other altcoins. The platform is known for its user-friendly interface, low trading fees, and fast transaction processing times. KuCoin also has its own cryptocurrency, KuCoin Shares (KCS), which users can use to receive discounts on trading fees and other benefits. The platform has been praised for its high level of security and has not suffered any major security breaches since its launch.
  3. LocalBitcoinsย :ย is a peer-to-peer cryptocurrency marketplace that allows users to buy and sell Bitcoin in their local currency. The platform was founded in 2012 and is headquartered in Helsinki, Finland. LocalBitcoins.com offers a variety of payment methods including cash deposits, bank transfers, and online payment processors. Users can also choose to trade Bitcoin in-person with other users in their local area. LocalBitcoins.com has become a popular platform for buying and selling Bitcoin due to its ease of use and the ability to trade with other users without the need for a centralized exchange.Place to buy Bitcoin

  4. Changelly.com

    is a cryptocurrency exchange platform that allows users to buy and sell cryptocurrencies with ease. The platform offers a simple and user-friendly interface, making it accessible to both beginners and experienced traders.

    Changelly.com supports over 150 cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and Ripple. The platform also offers competitive exchange rates, which are updated in real-time to ensure that users get the best possible prices.Place to buy Bitcoin

  5. coinmama.com

    ย is a cryptocurrency exchange platform that allows users to buy and sell Bitcoin, Ethereum, Litecoin, Bitcoin Cash, and Cardano using credit or debit cards, bank transfers, or Apple Pay. The platform was founded in 2013 and is headquartered in Israel. Coinmama is available in over 190 countries, and it offers a user-friendly interface, fast transactions, and high-security standards. However, Coinmama charges higher fees compared to other exchanges, and it has limited options for cryptocurrencies.
    Place to buy Bitcoin
    Place to buy Bitcoin
  6. Gate.io

    is a cryptocurrency exchange platform that was founded in 2013. It is a global exchange that offers trading in a wide range of cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and many others. The platform is known for its high levels of security and reliability, and it has a user-friendly interface that makes it easy for beginners to use.

    Gate.io offers a range of features, including spot trading, margin trading, and futures trading. It also offers a range of trading tools, such as charts, order books, and trading history. The platform also has a mobile app that allows users to trade on the go.

    Gate.io has a strong focus on security, and it uses advanced security measures to protect user funds. It also offers two-factor authentication, withdrawal protection, and cold storage for user funds. The platform also has a 24/7 customer support team that can assist users with any issues they may encounterPlace to buy Bitcoin
  7. Poloniex

    is a cryptocurrency exchange platform that was founded in 2014. It allows users to trade a wide variety of cryptocurrencies, including Bitcoin, Ethereum, Litecoin, and many others. The platform offers advanced trading features such as margin trading and lending, as well as access to a range of trading tools and charts. Poloniex has a reputation for being a reliable and secure exchange, with a strong focus on user security and privacy. The platform is available to users worldwide, with the exception of a few countries that are restricted due to regulatory reasons

ย 

ย 

How to learn digital marketing

Learn digital marketing โ€“ Lectera

How to learn digital marketing

But what is digital marketing? Simply put, digital marketing promotes and sells products or services online via various channels, from search engines to social media.

If youโ€™re looking for ways to launch a new career in digital, or if youโ€™re looking to expand your skills and become indispensable to your company, this article is for you. Here you will find a complete guide to learning digital marketing, from step-by-step instructions to recommendations for specific training platforms and courses.

Why learn digital marketing?

In the digital age, it would be strange not to use digital technology to help you grow your business. Additionally, the needs of todayโ€™s customers have grown considerably, and so has the level of competition in the market. Itโ€™s no longer enough for todayโ€™s customers to be satisfied with only the quality of their goods; they also require speed and constant motivation. Theyโ€™ve also become finicky about advertising because new technologies have opened up new ways for them to interact with brands and for brands themselves to sell more flexibly and effectively.

Thus, the use of digital marketing not only increases the businessโ€™s profit but also its reputation and image in the eyes of the client. Traditional forms of advertising today no longer work as before, and if only they get used, then this is considered a bad thing. The statistics for 2022 also speak in favour of the mandatory introduction of digital marketing into business life:

  • More than 72% of marketers have invested in SEO optimisation.
  • 56% of digital marketers confirm that using this type of marketing has increased the viability and profitability of their company.
  • About 40% of marketers named content marketing the most important digital marketing area.
  • Experts predict that by 2023 the number of social media users will grow to 3.5 billion.

Do you think these benefits of learning digital marketing are convincing enough? We believe they are. So donโ€™t doubt your desire to learn digital marketing if you have one. Your business will benefit from it, and so will your career.

Key digital marketing areas to learn

how to learn digital marketing,Learn digital marketing

ย 

There are several digital marketing areas that you can learn comprehensively or individually, depending on your professional goals and preferences.

1. Email marketing

Email marketing is the โ€˜oldestโ€™ area where itโ€™s easiest to start your digital marketing campaign, as it allows you to build a base of contacts and establish an initial connection with your customers. Simply put, email marketing is an email marketing campaign where you introduce your brand to potential customers and promote your product. The key to any mailing is to motivate the user to take targeted action, whether itโ€™s to go to a catalogue or take part in a survey. It is also vital to provide each email with a concrete benefit the user gets when they open it because advertising alone is not enough. You also need useful content.

2. Social media marketing (SMM)

Without social media, highly likely, digital marketing wouldnโ€™t exist at all. Currently, this type of marketing is the most selling and effective because the popularity of Facebook, Instagram, and Twitter are off the charts to this day. Millions of users use them regularly, and thanks to the platformsโ€™ built-in features, businesses have access to the widest audience and the tools to create content. Social media is also the easiest way to maintain relationships with customers and engage them with your brand โ€“ for instance โ€“ through likes, comments, and contests. Social media also allow you to track your target audienceโ€™s interests and needs, so they are an indispensable marketing channel.

3. Search Engine Optimisation (SEO)

Itโ€™s about adapting your website to search engine algorithms so that itโ€™s at the top of the list when users enter specific keywords. After all, we tend not to scroll beyond the first page of a search engine. Thatโ€™s why the closer a site is to the search engine bar, the more likely it is to get clicked on. However, SEO includes attracting traffic and compiling the siteโ€™s semantic core, ensuring the content is clean and โ€œdense,โ€ connecting channels for organic traffic, creating an easy-to-navigate site, and much more.

4. Content Marketing

This type of digital promotion overlaps with many others, as an email newsletter, for example, would lose effectiveness without quality content, as would the same SMM. Thus, content marketing is the first thing you should master at the beginning of your digital journey. Content can be educational and entertaining. For instance, articles on original ways to use a product, meet-and-greet posts, infographics, videos and photos, checklists and anything else you can think of that will benefit the customer and pique their interest.

ย 

Learning by topic

Confident Email Marketing. Client Segmentation and Reactivation,how to learn digital marketing,Learn digital marketing

Course

Confident Email Marketing. Client Segmentation and Reactivation

Recommendations for work with an out-of-date client base, audience segmentation process, building a client avatar

Launching Facebook Ads. Take Your Business to the Next Level,how to learn digital marketing,Learn digital marketing

Course

Launching Facebook Ads. Take Your Business to the Next Level

Recommendations for A / B-testing methods audience involvement, advice for the development of the page

ย 

5. Targeting and/or Contextual Advertising

Online advertising allows you to reach specific segments of your audience, thereby increasing its effectiveness. For instance, targeting will enable you to customise your ads by gender, age, location, and even interests. In contrast, contextual advertising is only seen by those who have already expressed an interest in your product or brand. In this way, you can save significantly on advertising resources.

6. Influencer Marketing

Since time immemorial, people have listened to those they know and respect, and today bloggers serve as opinion leaders. Thus, the essence of influencer marketing is native advertising, when the blogger tells and shows your businessโ€™s products to their audience, thereby increasing its credibility and brand awareness. This type of digital marketing usually requires significant resources and analytical skills because the effectiveness of such promotion largely depends on the right choice of a blogger.

7. Mobile app

According to statistics, more than half of people who shop online do so from mobile devices. Thatโ€™s why having a mobile app that adapts all the features of your website to a smartphone is essential. It improves the user experience and can tip the market in your favour. After all, users will remember convenience when they choose to buy from you or a competitor.

8. Video Marketing

Video marketing implies that you must start your YouTube channel and create quality video content to attract, engage and persuade your audience. This type of marketing is considered part of content marketing, but it has its specifics, techniques, and methods. Video editing, shooting, framing, selecting angles and palettes, working with sound, and much more are all taught in video marketing courses.
Now to the main thing: how do you learn digital marketing, preferably remotely, without having to return to the walls of your native university?

How to learn digital marketing at home

ย 

The great news is that you can learn digital marketing from the comfort of your own home. Of course, not without help, as weโ€™ll tell you below, but rest assured that you wonโ€™t have to devote much extra time to it. All you need to do is access some online resources and follow our instructions:

Step 1: Get an overview of your major

Before you choose any online courses or generally decide on the direction, you need to learn all of them, know what they are, what they are for and how to combine them in the future. Free guides, articles, manuals that you can find online, as well as blogs of professional marketers โ€“ e.g., on Facebook or LinkedIn โ€“ and books with authorโ€™s methodologies, which you will find in the section below, will do this. All this allows you to form an objective opinion about the types of digital marketing and ultimately make the right choice as to which of them you want to master in the first place.

Step 2: Starting your training

Of course, you can study with Google or with free video tutorials on YouTube. Still, this will not replace a full course, where you will get all the additional materials, checklists, instructions and templates, as well as the attention of a mentor or speaker. A systematic approach characterises all e-learning. It shows the integrity of knowledge and structure from โ€œsimple to complex.โ€ Therefore, we advise beginners to start with them to avoid accidentally jumping to another topic. Additionally, you only get the knowledge that will be relevant at the moment. Videos on YouTube, in contrast to online courses, are not updated, while market trends are changing monthly.

Step 3: Practice and practice again

Once you have your initial theoretical knowledge, you need to transform it into a practical skill. If an online course does not have this built-in practice โ€“ as Lectera courses, for example, offer โ€“ then you need to think about how you will begin to apply what you have learnt in life on your own. It is best if you start testing them directly in your own work from the very first day of the course. For example, offer to write a series of posts for your companyโ€™s social media or do an email newsletter.

ย 

Learning by topic

Content Marketing. Ad-Free Sales Strategy

Course

Content Marketing. Ad-Free Sales Strategy

23 tools for sales without a budget: maintaining a blog, newsletters, ugc content, engagement, contests

SEO โ€” To Google's Top. Website Optimisation for Promotion,how to learn digital marketing,Learn digital marketing

Course

SEO โ€” To Googleโ€™s Top. Website Optimisation for Promotion

Tips of how to adjust key website elements, ways to improve relevance, features of voice search

ย 

Step 4: Create your blog or marketing channel

Thereโ€™s nothing like teaching others what youโ€™ve learned for yourself to consolidate your knowledge or add value to it. Itโ€™s also an alternative way of practising your skills if for some reason you canโ€™t practise them within your current company. Just start telling others how to learn digital marketing. Share your experiences of the courses you have taken, the new techniques you have learnt, achievements, and even mistakes. It not only promotes practice but also helps to keep you motivated and interested in self-development.

Step 5: Networking and connecting with the pros

Donโ€™t limit your contacts with professionals from your new field during or after learning digital marketing online. โ€œI already know everythingโ€, โ€œI donโ€™t want to communicate with colleagues/competitorsโ€, and โ€œWhy do I need networking when there are online coursesโ€ โ€“ are all obviously losing positions. A professional digital marketer always keeps in touch with industry peers, allowing you to stay up to date with trends, gain new knowledge and share it. You can also find your mentor, or at least learn from a specific individual who inspires you and whose success you aspire to achieve.

Step 6: Self-improvement

Prepare to learn digital marketing in perpetuity. Digital marketing is a highly fluid, dynamic, and reactive environment, constantly evolving with technology and societal demands. So, check out your chosen online resources regularly, and at least once every six months, monitor new courses to ensure youโ€™re following them!

Where to learn digital marketing

Where to learn digital marketing

Now we come to the most important question: where exactly should you look for professional digital marketing training and take courses to learn digital marketing quickly and easily? After analysing feedback from various students, we recommend three international sites to choose from:

Lectera

The educational platform Lectera offers training in nine areas, which in addition to digital marketing, also include business, sales, soft skills, financial literacy and more. Furthermore, it offers all courses in several languages, including German, English, and Spanish. Here, in addition to theory, youโ€™ll find in-built skills training in the form of special case studies and case tests, which help put the acquired knowledge into practice from the first days of training. And all this takes a maximum of a few days; the theory, presented in the form of video lessons, requires no more than 3-4 hours to complete.

Lectera is the best place to learn digital marketing because it bases its courses on the innovative Fast Education methodology, which gives students extremely rich and highly practical information devoid of unnecessary theory. Because of this, Lectera courses are superfast and flexible, as they allow you to pump up new skills without interruption and regularly, which solves the problem of the volatility of the digital marketing niche.

On the Lectera platform, the best digital marketing courses are:

  • โ€œConfident Email Marketing: Client Segmentation and Reactivation.โ€ A classic of digital marketing that will teach you how to create email newsletters and use multichanneling. You will also learn how to provide your emails with engaging content, motivate the audience to take a targeted action, and build long-term relationships with them. It is exactly the course from which it is best to get acquainted with the principles of digital marketing.
  • โ€œContent Marketing. An Ad-Free Sales Strategy.โ€ The key basics, without which you canโ€™t go far in the digital sphere in any case. You will learn how to create effective content for newsletters, social networks and your website, conduct a product presentation in this way, involve the audience in the brandโ€™s life and increase sales.
  • โ€œSEO โ€” To Googleโ€™s Top. Website Optimisation for Promotion.โ€ Master the truly complex but incredibly effective art of SEO optimisation from scratch to a professional level. You will get a detailed guide on indexing pages in Google, working out site navigation, writing SEO headlines and attracting new traffic to the site using usability.

ย 

Learning by topic

What is Telegram?. A Complete Guide

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What is Telegram?. A Complete Guide

Learning how to use a popular messenger

PPC Advertising. Drive Traffic and Boost Sales

Course

PPC Advertising. Drive Traffic and Boost Sales

How PPC advertising works, advertising campaign strategy, recommendations for website traffic increase

ย 

Udacity

This private educational company is based on Stanford Universityโ€™s computer science programme. Video lectures are offered mainly in English but include subtitles and text versions for those who can better absorb new information visually. The homework helps practise the knowledge in practice and includes tests and studies of concepts and ideas.

Udacity offers the comprehensive training programme โ€œBecome a Digital Marketerโ€, which is part of the โ€œNanodegreeโ€ section, i.e. specifically designed for the step-by-step mastery of the profession from the zero level. It provides a comprehensive theoretical foundation so you can learn digital marketing at Udacity without any experience. In the meantime, this digital marketing programme is considered a premium programme and offers participation in real projects, interaction with an instructor, and even support in finding a job after graduation. However, it takes at least three months if you dedicate at least ten hours a week to the training. The programme includes content marketing, SEO, email marketing, media advertising, etc.

Udemy

A leading open-format online learning platform, that is, it allows you to publish your courses to any private users (after verification of their courses by site moderation, of course). Although this significantly reduces the quality of the training programmes, the platform still offers many useful courses on digital marketing at a low cost, which is their main advantage. With regular promotions and discounts, you can easily find a course in any area of digital marketing for as little as $10! Nevertheless, it would be best here to be especially careful when looking at the range. All teachers have different teaching methodologies, and not all are professional teachers or marketers. Pay attention to the course rating, reviews and topics listed in the structure so that the course will meet your exact needs.

How long does it take to learn digital marketing?

How long does it take to learn digital marketing,how to learn digital marketing,Learn digital marketing

Typically, it takes three to six months to master digital marketing today fully. However, this can be reduced by taking more intensive lessons and dropping some digital areas irrelevant to your fields โ€“ such as influencer marketing or email marketing. However, as mentioned earlier, remember that digital marketing learning never ends for the real pros. After all, technology is constantly evolving and adding to it, and market trends are constantly shifting.

The best books for learning digital marketing

Books written by experts and experienced marketers with global reputations are also an effective way to learn digital marketing online. Therefore, we advise you on the following books, the most relevant and sought-after in 2022:

  • โ€œMobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertisingโ€ by Daniel Rowles. This book, in simple language and with colourful examples, will explain how the mobile world we live in today works and how to adapt any business, its marketing and advertising to it.
  • โ€œThe Zen of Social Media Marketingโ€ by Shama Hyder. A practical guide to what quality SMM looks like today and how to use the tools of various social networks to attract more users and turn them into customers.
  • โ€œPurple Cow: Transform Your Business by Being Remarkableโ€ by Seth Godin. This book is for those new to the business and digital marketing who want to understand how Apple, Starbucks, and others managed to come to success. And, more importantly, how to replicate that path of theirs.
  • โ€œThe Power of Visual Storytellingโ€ by Ekaterina Walter. The founder and CEO of Branderati explains how to influence consumers with illustrations and visual images, communicate with clients through photo posts, and build your roadmap in the digital sphere.
  • โ€œThe Art of SEOโ€ by Eric Enge, Stephan Spencer, Jesse Stricchiola, and Rand Fishkin. Although itโ€™s from 2017, the manual is still relevant, as it covers the most basic and important aspects of SEO optimisation and working with algorithms, from domain selection to optimising sites for mobile devices.

The path to the dream of becoming a digital marketer is, of course, thorny and unpredictable. Still, thanks to the professionโ€™s popularity today, itโ€™s easy to find opportunities to master it, including free and self-paced opportunities. There is no best way to learn digital marketing โ€“ choose the one that is comfortable and useful for you.

Blogbysammy โ€“ Lectera

How to become an entrepreneur

Become an entrepreneur

Why do you want to become an entrepreneur?

To become rich very fast? To become the proud owner of a startup? To fulfil a dream and become successful? Whatever reasons you have, read this article โ€” here we discuss how you can become an entrepreneur in the shortest possible time, without wasting any time or money.

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What is entrepreneurship and who is an entrepreneur?

Entrepreneurship is essentially the creation of a business.

The definition of entrepreneurship includes the initiative of the person at the head of the project, their willingness to take risks, and their innovative ideas.

The definition of an entrepreneur is pretty similar to entrepreneurship. It is a person who creates a new business, takes risks and expects a reward commensurate with the risks in return.

Become an entrepreneur

The entrepreneur is proactive, they typically create a business not only for profit, but also to help the environment or people. They develop a business model, look for contractors and potential employees, and implement their plan. However, they may not manage the team if there is a professional manager to do the job.

Who is an entrepreneur?

An entrepreneur should be not just a person who understands and uses innovations, but also a financially savvy manager who knows how to attract the attention of investors to their product. They also need to know exactly how their business will change the world and be able to justify their confidence in the success of the enterprise.

Any entrepreneur must be a strategist, highly passionate about the action plan process, and an analyst who can work with huge amounts of data. Sometimes, they have to spout ideas like a creative manager.

It is essential that an entrepreneur also be an inspiring, visionary, and canny leader. After all, it is them who will have to take responsibility for the elimination of old products and the creation of new ones, which implies regular and serious business changes.

Of course, the ideal entrepreneur, doomed to success, will be ready to wait for this success for years or decades without giving up on their project. Become an entrepreneur

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Difference between an entrepreneur and a businessman

What is the difference between a businessperson and an entrepreneur? Isnโ€™t it the same thing in the conventional classification of leaders? Generally speaking, yes, it is. Both of them work on the business, they are the creator of the project, and they must be proactive and smart. But no, itโ€™s not always the same person, and we know the answer why.

An entrepreneur is more of an innovator than a strategist, noticing problems in a niche of their interest and devising how they can be solved based on existing products (or, for example, a set of them).

An entrepreneur is more likely to become a leading player in the market than a businessperson, since they seek to create a new market, and not push companies into an existing one.

Usually, an entrepreneur can also conduct business using innovative methods rather than traditional ones, while a businessperson prefers proven strategies.

Types of entrepreneurship

Types of entrepreneurship

How often have you asked yourself: how can I become an entrepreneur? It seems difficult. Do you know how many types of entrepreneurship are on the market right now? We are sure you will find yourself in one of them.

  • Small business. Most entrepreneurs develop their projects in this direction. Itโ€™s easier because you can count on numerous benefits in this field. However, we warn you right away: you shouldnโ€™t expect venture capital investments or big profits from a small business. The very concept of entrepreneurship, actually, does not put money at the forefront.
  • Medium business. If you are an innovative professional with a background in project management, you can try out as an entrepreneur in a medium business. It can be either a new company receiving massive funding, or a project that the creator company has moved to a separate production. Nevertheless, in such a project, you will find a barrier: the company will not belong to you. Although in todayโ€™s world, there are enough prerequisites to give projects separated from the company to their managers for a certain amount of money.
  • Startup. This is a project with an idea that can change the world. At least, thatโ€™s what the business owner thinks. It differs from other forms of entrepreneurship in its undoubted innovation, often in technology, which allows solving a consumerโ€™s problem. Startups are easier than other types of business and receive a lot of funding. Entrepreneurship can best be described as a startup whose creator has found something innovative and turned it into a product.
  • Social entrepreneurship. This is a business that is designed to solve social problems with its products. A social entrepreneur is not focused on making huge profits, because their main goal is to help people, animals, the environment, or do a world of good to the communities.
  • Entrepreneurial hustle. Such a project begins as a side job for its creator and only after a while becomes their main income source. But be careful: sometimes fraudulent projects that only pretend to be an innovative business fall under this definition. In addition, the term โ€œside hustle projectโ€ is often used to describe women who make money from their hobby or have several jobs.
  • Imitation. The entrepreneur does not create innovative ideas โ€” they use ready-made ones, improving them and making them better. This is what distinguishes them from a businessperson: someone elseโ€™s idea eventually turns into an innovative one. The relationship between entrepreneur and innovation is not the most important thing that drives such a person.
  • Purchase. Such an entrepreneur buys someone elseโ€™s project because they believe in its success, explore it, and then turn it into something new. This way they get an already promoted name and a ready-made customer base. Nevertheless, you have to spend a certain amount of money on the purchase, so this method will not work for those who do not have the funds to try it.

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Learning by topic

Creating Goods From Scratch. Studying Consumers and Competitors

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24 steps from a hypothesis to the launch: research methods, mvp, getting feedback, and growth factors

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15 ways to price your product: demand factors, price discrimination, overbooking

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Functions of entrepreneur

Are you wondering what itโ€™s like,to be an entrepreneur? Check if you can perform the following duties.

  • Conducting commercial activities includes creating a business, maintaining and developing it, and advising employees and managers. While becoming an entrepreneur, you will have to work with commerce a lot!
  • Forecasting the pace of business development. This is one of the challenges to becoming an entrepreneur. This involves working with business modelling, analysis, possible risks and creating variations of solutions in case of risk. It also includes identifying growth points and business opportunities, analysing them, and finding new markets and audience segments that may be interested in your product or service.
  • Distribution of responsibilities. This problem arises in becoming an entrepreneur almost from the very beginning. The distribution of duties means creating a pool of vacancies and dividing tasks between them and employees. It is important here not to be afraid of delegating tasks and to allocate large sums of money for the payroll fund.
  • Providing employment. For the state (in theory), this is just the opening of a certain number of new jobs. For an entrepreneur, in turn, it is a logical step after the distribution of responsibilities according to vacancies. It is common for businesspeople (especially in the early stages) to prefer to use contracts with parties that allow them not to provide official employment.
  • Building partnerships. The business founder knows their project very well. This means that they will be able to tell about it best โ€” at least at the first stages of the enterprise development. Therefore, a businessperson will have to look for partners and build warm and strong relationships with them. Then your employees, who can cope with this task as well as you, can do it for you, if you teach them this through encouragement and competent transfer of knowledge.

Sometimes the functions of an entrepreneur are also attributed to the creation of a rich corporate culture, a boost in the countryโ€™s GDP, and an increase in the standard of living of both oneโ€™s own and employees. This is not a myth, but a reality, but such functions are only secondary โ€œgoodiesโ€ that will not be realised without working within the framework of the primary (listed above) functions.

Yes, you cannot underestimate the role of entrepreneurship in economic development, but it will become important for you only after you have taken your business to a certain level.

By the way, in any country there is the need of entrepreneurship, as states are ready to help IT companies and start-ups. According to recent European studies, low taxes and other incentives are among the main factors that motivate a person to become an entrepreneur.

Characteristics of an entrepreneur

The key qualities of an entrepreneur are:

  • Curiosity. An entrepreneur always wants to learn something new, they are interested in new opportunities and tough challenges.
  • Willingness to experiment. They do not expect guarantees from life and are ready to experiment to find a working way to launch their business.
  • Readiness for risks. They occur in any business, and the entrepreneur should not be afraid of them.
  • Structuredness. Yes, entrepreneurs often take risks. However, in order for the risk to be justified, one requires a clear and detailed strategy for all occasions. This is where structuredness, the ability to sort information into categories, comes in handy. This is, perhaps, the most essential quality of an entrepreneur.
  • Adaptability. Entrepreneurship always means something new and unknown, either to you or to the market. This means that you will somehow have to adapt to new issues, opportunities, niches, audiences, competitorsโ€™ offers, and so on.
  • Determination. If you hesitate before making a decision to buy soup with meatballs in a corporate canteen, you are unlikely to become a successful businessperson. At least for now. So learn to be more decisive and work on your determination!
  • Team building skill. A businessperson understands their strengths and weaknesses and sees these same sides in different team members. Therefore, they assemble their team members like a Rubikโ€™s cube, and help to work harmoniously. This is especially true for online entrepreneurs.
  • Rational optimism. You must be ready for failures and deal with them calmly. What do you study to become an entrepreneur? Books and courses about the ability to think positively and not give up. And, of course, the success stories of women entrepreneurs are truly inspirational.
  • Persistence. If you donโ€™t improve and promote your product, another company with a different product will do it for you. As an entrepreneur, it is important not to give up, no matter what happens.
  • Taking the long view. Long-term plans, agility, and readiness for long-term growth are characteristics that will be very useful to you.

Skills and qualities of an entrepreneur

Skills and qualities of an entrepreneur

You already know about the importance of entrepreneurship, qualities of an ideal businessperson, and challenges ahead of you. So, what skills do you need to become an entrepreneur?

Communication skills. Networking and developed charisma are very important skills that allow you to both find an investor and convince them of the need to invest in your product. Any entrepreneur must be an efficient communicator who always finds an approach to different business partners and employees. Become an entrepreneur

Selling skills. You must be able to sell yourself, your experience, your product, your idea, the idea of cooperation with your company, the idea of working in your company, and anything else. Essentially, you have to become the best sales manager in your company!

Keeping your emotions in check. Your project will have its ups and downs. You need to be able to support yourself at such moments, not fall into despair, and not give up business development because of one failure.

How to become an entrepreneur: top advice

The specific ways to become an entrepreneur include the steps described in this section.

Firstly, come up with an idea.

This is the main thing behind your success. If the project does not innovatively solve customer problems, it will not succeed. Make sure that the category to which the product will belong is growing, that this is not a product of hype or a seasonal phenomenon. The product needs to satisfy a need and be in demand for a very long time. Itโ€™s better if the idea doesnโ€™t refer to something trendy or very popular: once the audienceโ€™s interest in it subsides, you will have to start all over again. Unfortunately, this is a common mistake young entrepreneurs make.

Secondly, research the market.

Who will you be competing with? Can you create your own market and become the top player in it? What does the competitive environment look like in the general market, and not in a separate niche? Analyse companies on the market, their development trends, and target audience segments that buy products similar to yours. Read a couple of marketing books or come to the โ€œCreating Goods From Scratch. Studying Consumers and Competitorsโ€ training by Lectera. We will tell you how to analyse the market and competitors and what to do so that the product does not fail even before its release. Moreover, we will teach you how to correctly bring it to the top of the competitive environment immediately after it appears on shelves (including virtual ones). This will take only nine hours! At the end of the course, you will receive a free certificate of completion. Register for the programme now, so you donโ€™t miss out on a spot!

Thirdly, develop the product and the first draft of the business plan.

Create a document describing what you want to create, why you want to make this particular product, how it will work, how much it will cost, and who its audience is. Furthermore, immediately indicate how much money you are willing to spend on creating the product, where it will go, and what kind of specialists you need in the team. Do not forget about the deadline of implementing the idea and the marketing component: the volume of your future sales depends on hypotheses and promotion! You can find the components of a business plan in Lecteraโ€™s free course โ€œFrom Idea to Business. Create a Lucrative Firm From Scratchโ€. 150 minutes of video, and you have practically presented your product to potential investors.

Fourthly, test the hypotheses built in the previous step.

What should the product be like for people to buy it? What customers will you have, who are they? Does everything match up with the initial idea of what your offer will be and who will buy it? At this stage, you can still change the product or service by adding the features that the consumer needs. Here you will have to rewrite the business plan, if it is necessary.

Fifthly, start looking for an investor.

Most likely, you do not have the funds required to start your business. Or you do, but not enough. Where can you get the rest of the money? You can contact an investor or fund dealing with investments. To do this, you need to try to offer your project in an investment club or go through a couple of accelerators and online courses with teachers from the investment field. You can also write to business angels and apply to funds that can help you financially. If you cannot find an investor, you can try to get a business loan. However, this is a risky move โ€“ what if you fail to develop the project? What if the interest rate on the loan is too high? Study all the risks before starting a business, and not when you are already signing a loan agreement.

How to become an online entrepreneur

To become an online entrepreneur, you will need to follow the same steps that were described in the previous section.

It may even be easier for you here: the entire business will be based on the Internet, which can significantly reduce costs.

Moreover, on the Web, you can become a selling blogger, an online consultant, or the owner of a marketplace-like store. There are a lot of options, and in some industries, there are even more of them than in an offline business.

Yet, it has its characteristic aspects: a digital entrepreneur needs to pay attention to copyright (from the very first day of working on the project โ€“ otherwise, it will be too late), follow the legal side of the issue, and choose contractors more carefully.

How to become a successful entrepreneur

How to become a successful entrepreneur

Who can become an entrepreneur and be truly successful in their field? A person who takes advice. Current entrepreneurs always say: be attentive to legal details, thrifty and prudent, like Mr. Krabs from the legendary animated series.

Explore all the opportunities on the market, think about whether you need expenses, how you can save money, and what you can not spend money for. Use free promotion tools: word of mouth, content marketing on social media, mutual PR, and barter with bloggers. Invest time and effort into risk insurance โ€“ it will pay off a hundredfold. Constantly learn, do not stop studying new things to introduce the latest technologies into your business and stay ahead of trends.

You donโ€™t have to go to university โ€“ you can read books and take courses. Lectera, for example, has opened free access to all of its business courses โ€“ use this opportunity wisely!

Do not be afraid to fire and hire staff: business is driven by people, not just the ideas of its founder. Treat rest as a necessary part of the process, allow yourself to make time for hobbies, eat right, not in fits and starts, and sleep as much as your body needs.

And try to find a mentor โ€“ a businessperson who will help you get through the millstones of the industry and save your project.

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Learning by topic

Unit Economics. Business Prospects at the Idea Stage

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How to become an entrepreneur with no money

If you do not have the funds to start your business, your only option is to find an investor. In this case, you will need to guarantee the investor a certain percentage of the profit or a share in the authorised capital of the organisation. The more profitable your idea is, the better! Here you donโ€™t have to be an over-the-top innovator โ€“ the investor wants to make money, and not become the next Elon Musk.

Steps to becoming an entrepreneur

So, to become an entrepreneur, you need to:

  1. Come up with an idea for a business;
  2. Determine what skills you lack to implement this idea;
  3. Get the right skills, while upgrading existing ones;
  4. Draw up a business plan and build hypotheses for the development of the idea;
  5. Test the hypotheses;
  6. Improve the business plan;
  7. Apply for funding;
  8. Sell your idea to investors and get funds to develop your business.

Best books to read to become an entrepreneur

What should you read to become the best entrepreneur in town?

  • โ€œHow to Win Friends and Influence Peopleโ€ by Dale Carnegie. A classic of self-help literature that allows you to understand networking, learn how to talk to strangers and convince them that you are right.
  • โ€œThe Psychology of Sellingโ€ by Brian Tracy. It is one of the best books for future sales managers. It explains how to sell anything to anyone, even if your product is not the most impressive on the market.
  • โ€œWho Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Lifeโ€ by Spencer Johnson. This business fable about mice tells about flexibility in life and business, and ways to calm down in the race for profit.

Entrepreneurship development

Entrepreneurship development is a process where future and current businesspeople acquire new skills and competencies. Essentially, this concept includes online courses (including those from Lectera โ€“ we provide them for free), university programmes, webinars, marathons, workshops, books, work sheets, so, everything that helps to learn something new and practice your skills.

Entrepreneurship development can be a direction to start your own business in or a supportive foundation.

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