Almost half of South Korean crypto holders think Bitcoin (BTC) prices will rise this week, a survey has found.
The survey was conducted by the researcher Pharos Labs (Kratos) and the crypto market information provider Coinness – and reported by the media outlet CoinReaders. The firms said they spoke to 2,000 people last week to gauge their opinions on the crypto market – with 45% predicting a BTC price rise. Bitcoin (BTC) price
While almost 7% predicted a “sudden jump” in prices, not all were optimistic: 2% thought a “sudden sharp drop” was in the cards.
And almost 14% said they were either “fearful” or “extremely fearful” about the markets in the week ahead. But just under a third expressed “optimism” or “extreme optimism” about the week beginning March 6.
Which Cryptoassets Do South Koreans Expect to Trade in the Week Ahead?
The researcher asked the survey participants which tokens they thought needed to be sold in the week ahead. Most (21%) answered Ethereum (ETH), with BTC behind at 17%, followed by XRP (10.5%). Bitcoin (BTC) price
However, the answers were almost identical when the same participants were asked to identify which tokens would be worth buying in the week ahead.
When asked about the possible impact of Binance’s “entry into South Korea,” 37% stated that the firm would “surpass” domestic players such as Upbit and Bithumb – and “become the number one exchange in South Korea.”
Trading volumes on the Upbit trading platform, (South Korea’s largest) over the past seven days. (Source: CoinGecko)
But just over half said it would only rise to a similar level to Upbit and Bithumb. One in ten, meanwhile, stated that it would grow to only medium size.
And the remaining 2% said they expected Binance to “withdraw” from South Korea after “a short period of time.” Bitcoin (BTC) price
Bitcoin (BTC) miners are preparing for another difficulty adjustment this week, as the computational power required to mine new coins reaches its highest level in history.
The next difficulty adjustment, which is expected to occur on Friday, March 10, will take the difficulty level from 43.05 T to 44.46 T, according to estimations from the crypto mining data provider CoinWarz.
Source: CoinWarz
The expected increase will take the difficulty of mining new Bitcoin to yet another all-time high. This is despite the fact that it is already at a record-high level after a consistent rise in the difficulty level since the second half of 2022.Bitcoin
Bitcoin mining difficulty level. Source: CoinWarz
Hashrate continues to rise
Increases in the difficulty level of Bitcoin mining generally follow increases in the hash rate on the network – the amount of computational power dedicated to mining Bitcoin globally. When the hashrate rises, difficulty also rises to ensure the blockchain maintains an average time of 10 minutes between each block mined.
Since June of 2021, the Bitcoin network’s hashrate has risen consistently. It first crossed the 300 EH/s mark in late January this year, and then reached another all-time high of close to 400 EH/s in late February.
As recently as on March 2, the hashrate once again got close to its all-time high, reaching 385 EH/s, data from CoinWarz showed.
A rising hashrate is viewed as a sign of network adoption and increases the Bitcoin network’s security and resilience against various forms of attacks. Bitcoin is, for this reason, considered by far the most secure cryptocurrency in the market.
Bitcoin network hashrate. Source: CoinWarz
Struggling miners
As a direct result of the increase in difficulty, miners will necessarily get their margins squeezed even more. Not surprisingly, this could be difficult for many of the largest mining firms after a bear market that has now lasted more than a year.
Earlier this month, the major publicly listed Bitcoin miner Riot Blockchain reported earnings that revealed the firm lost more than half a billion dollars on its mining operation in 2022. The loss was much larger than the $15.4m loss the firm reported for 2021, despite the fact that it produced far more BTC in 2022.Bitcoin mining
It remains to be seen how Riot and other major mining firms will deal with the continued rise in the Bitcoin mining difficulty this year and the rising cost of energy.
March marketing ideas – March marketing is basically St. Patrick’s Day, Mardi Gras, and March Madness, right? Wrong. In fact, there’s a national day in March for your erroneous thinking…
But what a good thing to be wrong about, right? Read on for:
A full list of March awareness causes, holidays, and national days.
Over 60 creative March marketing ideas for posts, promotions, events, and more.
Real examples from businesses across a range of verticals.
Earn cash for taking free paid surveys while influencing the next generation of products, services and much more.
The global commerce platform – Build your business with Shopify to sell online, offline, and everywhere in between.
March awareness causes
There are many awareness causes that you can use for March blogging, promotions, and social media marketing. You can post on or write about these topics throughout the month of March so you’re not tied to a specific date. March is:
Expanding Girls’ Horizons in Science and Engineering Month
Greek American Heritage Month
Irish American Heritage Month
Women’s History Month
And here are some specific observance days:
International Women’s Day (March 8)
Equal Pay Day (varies—March 14, 2023)
World Down Syndrome Day (March 21)
First day of Ramadan (varies—March 22, 2023)
March national days & holidays
There’s a full list of all days and dates at the bottom of this post, but here are some highlights:
Well-known observances:
Get people in the spirit with pastel-rich images on Instagram.
Run a sidewalk sale, regardless of the weather. If it’s chilly, you can offer hot tea and coffee. If it’s raining, get a tent. Make it a fun “determined to stay positive” event.
Start a spring series on YouTube or refresh your YouTube channel trailer with a spring theme.
Employee Appreciation Day (first Friday)
A little recognition can go a long way in maintaining your employees’ morale and productivity. Plus, high-spirited and engaged employees make for happier customers. Here are some ways to celebrate:
Introduce your team members in an Instagram Story or carousel post, with a little something about what each one brings to the table.
Ask your employees some fun questions and put a write-up of their answers into a blog post.
For B2B marketing, remind your customers to express their appreciation for their employees.
Keep in mind also that these types of gestures make your business more appealing to potential customers because they humanize your brand.
National Day of Unplugging (March 4)
The first Friday of March is National Day of Unplugging and the perfect day for marketing your spa, yoga studio, or fitness center. Encourage people to visit your facility—offer a special deal for that day—and give people a chance to disconnect from the busy world of the internet and smartphones.
Pi Day (March 14)
Pi Day is March 14 (3.14), not to be confused with actual Pie Day on December first of every year. Ideas for this mathematically magnificent day:
Schools, daycares, and after school programs can teach children about math and host fun Pi Day events.
Bakeries and restaurants, why not add an “e” onto the end anyway and run specials on pies or pie baking classes.
Pi is used for measuring circles. Artists and designers can promote circular or geometric art.
Find different ways to use the numbers in pi. For example, run a sale of three days, 14 products, 15% off.
St. Patrick’s Day (March 17)
The luck of the Irish is here on March 17 for St. Patrick’s Day.
Get involved in your community by participating in St. Patrick’s Day parades or Shamrock Shuffle fun runs that are going on. Make sure to use the event’s hashtag to get your posts found by new followers and promote your business.
Have a green clothing contest in your office and share it on social media.
Give customers wearing green a special discount or prize for taking a picture and tagging your business.
Get festive and invite your followers to drop in for limited-time offerings inspired by the luck of the Irish.
Run a contest and invite people to test their luck! To get more Instagram followers, have them tag someone else in a comment on your post.
Marketing isn’t one-size-fits-all, except when it comes to puppies. Everyone.loves.puppies.
If you’ve got a dog-friendly business, snap photos of patrons and their pups and post them to Instagram, tagging your customers to cultivate those relationships.
Offer a one-day sale to new customers and show off the pups you currently walk or pet sit on social media. Make sure to hashtag your location to get your posts discovered by nearby potential customers.
You don’t have to necessarily be a dog walker, groomer, daycare, or sitter. Show off your employees’ pups or, take photos of your own and share with your followers and give people a more personal view of your life.March marketing ideas
Earth Hour (March 26)
Participate in the movement to have an electricity-free hour this day. From 8:30-9:30pm, countries around the world will be lighting candles and going dark on electricity. Get your business involved in your local Earth Hour event in your city, or, if there isn’t one, start it! Participating in community activities is a great marketing strategy and a good way to get your business name out there (creative business name ideas here!).
Mom & Pop Business Day (March 29)
How could we miss this one? Here are some ideas:
Remind your followers to shop local on this small business-friendly holiday.
Toot your own horn (ideally in conjunction with the above strategies).
Promote your favorite local partners or even just neighboring small businesses.
Okay, now let’s dive into some more specific ideas for the events and causes listed above.
Women’s History Month
Take some time in March to honor the women in your business or industry who have made an impact. For example:
Run an Instagram or Facebook giveaway where entrants share women of history and one line to describe their impact.
Feature famous females in your geographic and industrial niche.
Host a webinar or event run by women only or for women only, or both!
International Women’s Day
International Women’s Day exists to celebrate women’s achievements, raise awareness against bias, and take action for equality. Each year has a different theme, which you can learn about at internationalwomensday.com.
Share a brief history lesson on a female or group of women in your field or niche.
Ask your followers to share stories of influential women in their lives.
Use the year’s designated hashtag in your posts,
Introduce your customers to the women behind the scenes at your business.
Equal Pay Day was launched on the 50th anniversary of the equal Pay Act and typically occurs the second Tuesday in March. It was created to address the gender wage gap, but in recent years has expanded to also include women of color, LGBTQIA workers, moms, part-time workers, seasonal workers, and more. You could:
Interview or conduct a poll among women in your community, whether that’s on social media, in your customer base, in your professional network, or even among your staff.
Whether your business is directly related to any of the themes of March doesn’t matter. With a little creativity, you can come up with a relevant and appealing post, campaign, or event for any audience. Let’s take a look at some ideas.
National Reading Month
If content is king (or queen), then reading is the key to the kingdom. You can:
Share your favorite books and ask your followers to share theirs.
Ask for book recommendations.
Post a quote about reading or from your favorite book.
Run an appropriately themed blog, social post, or video series (stats that will wake you up, tips to ramp up your savings, energize, activate, roast, ramp up, etc.)
Guide your audience through a month without coffee, including tips on how to achieve the effects of caffeine, without caffeine. Or do it yourself and document your journey.
Don’t forget about other caffeine sources like tea, chocolate, soda, and energy drinks!
Explain something in your industry using a coffee analogy (dark, medium, light roasts, for example).
When in doubt, turn to the plethora of relatable coffee memes out there.
Credit Education Month
This is the perfect month for businesses in the finance category, but any business can take part:
Invite a guest speaker to run a webinar on improving your credit. This is relevant to anyone paying money to use your products or services.
Send out an email to your loyal customers playfully framed as, while you can’t give credit tips, you can give them a $X credit on their account (March email subject line ideas here!)
Kill two birds with one stone and celebrate credit education with women’s history.
Provide nutrition tips and healthy recipes through blog posts or email newsletters.
Run a special deal on your healthiest products.
You can also be a bit tongue-in-cheek and describe your business as “food for the soul” or highlight true health benefits your services provide that nourish your body or mind.
Share the latest research and facts and use hashtag #eatright and #NNM to get your posts noticed and shared.
March Madness
The NCAA men’s college basketball tournament tips off in March. There are plenty of ways to get into the spirit:
Create a March Madness bracket to go with your business.
Run a competition of your most popular dishes/products and encourage customers to order one of the two dueling items.
Small businesses in or around college towns can offer patrons a discount for wearing team colors.
Take pictures of your employees who are getting in the spirit and post them on social media with the hashtag for the team you support.
And even if you have nothing to do with sports, you can still take part. If a bridal boutique, an event planning company, and a dog treat business can find a way to jump on the bandwagon, anyone can.
National day March marketing ideas
Let’s move on to the specific days in March that make great opportunities for promotions and local marketing.
First Day of Spring (March 20)
For those of us in seasonal climates, the first day of spring is always an exciting time, so take advantage of it with ideas like these:
Get people in the spirit with pastel-rich images on Instagram.
Run a sidewalk sale, regardless of the weather. If it’s chilly, you can offer hot tea and coffee. If it’s raining, get a tent. Make it a fun “determined to stay positive” event.
Start a spring series on YouTube or refresh your YouTube channel trailer with a spring theme.
Employee Appreciation Day (first Friday)
A little recognition can go a long way in maintaining your employees’ morale and productivity. Plus, high-spirited and engaged employees make for happier customers. Here are some ways to celebrate:
Introduce your team members in an Instagram Story or carousel post, with a little something about what each one brings to the table.
Ask your employees some fun questions and put a write-up of their answers into a blog post.
For B2B marketing, remind your customers to express their appreciation for their employees.
Keep in mind also that these types of gestures make your business more appealing to potential customers because they humanize your brand.
National Day of Unplugging (March 4)
The first Friday of March is National Day of Unplugging and the perfect day for marketing your spa, yoga studio, or fitness center. Encourage people to visit your facility—offer a special deal for that day—and give people a chance to disconnect from the busy world of the internet and smartphones.
Pi Day (March 14)
Pi Day is March 14 (3.14), not to be confused with actual Pie Day on December first of every year. Ideas for this mathematically magnificent day:
Schools, daycares, and after school programs can teach children about math and host fun Pi Day events.
Bakeries and restaurants, why not add an “e” onto the end anyway and run specials on pies or pie baking classes.
Pi is used for measuring circles. Artists and designers can promote circular or geometric art.
Find different ways to use the numbers in pi. For example, run a sale of three days, 14 products, 15% off.
St. Patrick’s Day (March 17)
The luck of the Irish is here on March 17 for St. Patrick’s Day.
Get involved in your community by participating in St. Patrick’s Day parades or Shamrock Shuffle fun runs that are going on. Make sure to use the event’s hashtag to get your posts found by new followers and promote your business.
Have a green clothing contest in your office and share it on social media.
Give customers wearing green a special discount or prize for taking a picture and tagging your business.
Get festive and invite your followers to drop in for limited-time offerings inspired by the luck of the Irish.
Run a contest and invite people to test their luck! To get more Instagram followers, have them tag someone else in a comment on your post.
Marketing isn’t one-size-fits-all, except when it comes to puppies. Everyone.loves.puppies.
If you’ve got a dog-friendly business, snap photos of patrons and their pups and post them to Instagram, tagging your customers to cultivate those relationships.
Offer a one-day sale to new customers and show off the pups you currently walk or pet sit on social media. Make sure to hashtag your location to get your posts discovered by nearby potential customers.
You don’t have to necessarily be a dog walker, groomer, daycare, or sitter. Show off your employees’ pups or, take photos of your own and share with your followers and give people a more personal view of your life.March marketing ideas
Earth Hour (March 26)
Participate in the movement to have an electricity-free hour this day. From 8:30-9:30pm, countries around the world will be lighting candles and going dark on electricity. Get your business involved in your local Earth Hour event in your city, or, if there isn’t one, start it! Participating in community activities is a great marketing strategy and a good way to get your business name out there (creative business name ideas here!).
Mom & Pop Business Day (March 29)
How could we miss this one? Here are some ideas:
Remind your followers to shop local on this small business-friendly holiday.
Toot your own horn (ideally in conjunction with the above strategies).
Promote your favorite local partners or even just neighboring small businesses.
Digital marketing trends 2023 -In case you missed it, we covered some of the top digital marketing trends of 2023, which will include a mix of both familiar tactics and emerging technologies and strategies.
There’s blockchain, AR/VR, live streaming, short-form video, and more. Many of these trends have already made their debut in previous years but are picking up momentum and evolving in 2023. So in this post, we’re going to take a deeper dive into the patterns within these trends and how they will influence marketers throughout the year.
Earn cash for taking free paid surveys while influencing the next generation of products, services and much more.
The global commerce platform – Build your business with Shopify to sell online, offline, and everywhere in between.
2023 digital marketing trends & predictions, according to experts
To get a well-rounded perspective on how the 2023 digital marketing trends will impact consumers, marketers, and brands, we came up with some key questions and interviewed marketers, advertisers, and business owners across verticals. They include:
How will social platforms adapt to TikTok?
Imitation is the most sincere form of flattery, right?
1. Some social platforms will imitate or partner with it
Six-year-old TikTok is one of the most popular social media platforms in the world with more than one billion monthly active users. It’s especially popular with consumers born between 1997 and 2012, who are collectively known as Gen Z.
As this generation grows in spending power, other social platforms are scrambling to keep up—and to stay relevant.
Their most likely tactic in 2023 is imitation.
For her part, Tetiana Sira, senior digital marketing executive at Energy Casino, noted social media platforms have already responded by either copying TikTok outright, such as Instagram with Reels, or by implementing more vertical videos, like Pinterest and Twitter.
“There’s clearly a much higher effort put into video consumption and trying to make it as seamless as possible,” she said.
Shahnawaz Sadique, a blogger at CommonStupidMan.com, however, noted social platforms may also partner with TikTok to gain access to its content and users—or even acquire TikTok or similar platforms outright.
But, according to Carly Campbell, a blogger at Mommy On Purpose, there’s more to TikTok’s success than just short-form videos. It also has an easy-to-navigate interface and “intense focus” on user-generated content. These elements have helped the platform stand out and allowed it to create an engaged community.
“To effectively challenge TikTok, other social platforms will need to mimic the same user experience that has made it so popular,” she added. marketing
2. Others will distinguish themselves
That being said, there are several ways social platforms could also distinguish themselves from TikTok in 2023.
One is by focusing on other types of content, such as long-form videos or live streaming, Sadique said.
Another is investing in AI to improve video capabilities and generate more engaging content, added Jessica Shee, manager at iBoysoft.
Campbell pointed to Snapchat, which is focusing on messaging.
“Similarly, Facebook is focusing heavily on its gaming and group features, which can also be seen as a way to set itself apart,” she added.
What’s more, Averi Melcher, owner of OSO Content, said platforms may re-evaluate their creator monetization strategies to better compete with the TikTok Creator Fund, which compensates users who generate at least 100,000 authentic video views monthly, to encourage creators to stay on their platforms as well.
“We are seeing this with Instagram subscriptions, Facebook Reels, Pinterest’s beta program, and YouTube Shorts,” Melcher said. “If these platforms are able to incentivize and better reward creators, I think they will successfully gain back some market share.”
In addition, Melcher said it’s possible social platforms may improve their creator campaign attribution models or even build out native communities to connect people with brands—and therefore better ways to monetize their content.
Will AI content generation help or hurt content marketing?
If you have a finely tuned content marketing funnel, you’ll want to tune into the perspectives on this 2023 digital marketing trend.
3. The advantages will abound…
AI content generation started to go mainstream in 2022—and it will play an important role in marketing in the year to come.
For starters, there’s potential for AI content generation as a brainstorming tool for marketers.
“At Delightful Ads, we are already using it as a starting point for creating assets needed for our clients’ advertising campaigns—such as ad copy, headlines, hooks, graphics and even videos,” said digital ads strategist Jenn Martin. “AI offers new ideas and angles that we may not have thought of on our own.”
AI will also be increasingly used to create content tailored to specific audiences. That means taking data like demographics, past purchases, interests, and needs into account, added blog coach Becca Klein.
“[The resulting content] could include personalized emails or targeted ads that would be more tailored to the individual needs of their customers,” Campbell added. “As they become increasingly good at utilizing natural language processing, marketers will be able to develop more dynamic and engaging campaigns.”
As a result, relevance and effectiveness will also increase.
And, with better content, brands are better poised to win market share.
“With [the support of AI tools], content can be kept at a high standard over time and the brand’s reputation may be protected,” said Peter Drow, head of marketing at Nccttingtools. “Establishing a name for yourself in the marketplace is a surefire way to give yourself an edge over the competition.”
And, with quality content comes other advantages.
“AI content generation tools can help businesses to ensure the accuracy and consistency of their content, as the tools can be trained to adhere to specific guidelines and standards,” Sadique said.
“Using AI-driven processes, businesses can crank out more and better blog and social media material,” Drow added. “Users’ confidence in these methods can be bolstered through these outlets [as] customers are more likely to buy from reputable companies.”
What’s more, AI helps improve the speed of content creation, said Sugiya Oki, who runs reviews site We Recommend.
“Inevitably, AI-powered writing tools will outpace their human competitors when it comes to speed,” Drow added. “To that end, they are a time-saver for businesses and content producers. This frees up valuable time that may be used for other important tasks, such as improving the quality of the content provided by AI.”
Sadique agreed.
“AI content generation tools can help businesses to create a high volume of content quickly and efficiently, potentially increasing productivity and allowing businesses to focus on other tasks,” he added.
“This can significantly impact a digital marketer’s ability to quickly and effectively create content, as they no longer have to manually research and write blog articles, product descriptions, web content, or other forms of written marketing material,” Campbell said.
Meanwhile, AI tools will increase competition on short-tail keywords with high volume. That’s according to James De Roche, managing partner at Lead Comet, who also noted, “While there can be initial anxiety around this for businesses, it will push content marketers to pursue more relevant, long-tail keywords with more conversion potential.
AI may even come to replace some of the services currently offered by search engines.
“This is likely to impact the way that companies approach the use of digital PR and link building,” said Phelan Gowing-Mikellides, business development manager at Digital Trails. “As a result, we are very likely to see a shift in the way that businesses approach their online presence and the strategies they use to reach and engage their target audiences, including changes to their backlink profiles [in 2023].”
AI may also automate the tasks performed by PR professionals.
“Think writing and distributing press releases, managing social media accounts or, at the very least, populating digital channels with high-quality, perfectly optimized AI-generated content,” he added. “This has the potential to displace many PR professionals, as AI is able to perform these tasks more quickly and efficiently than humans.”
4. Human copywriters, don’t panic
But human copywriters shouldn’t panic—they will still have a role to play.
That’s in part because the quality and effectiveness of the content AI produces are only as good as the inputs it receives.
“It still takes an experienced marketer/advertiser to determine not only what prompts to submit, but also what is useful in selecting and refining the finished product,” Martin said.
Oki agreed, noting AI doesn’t understand emotions and therefore can’t grasp search intent.
“There’s still a lot of room for unique creativity that only the human brain can conquer, at least for now,” added Dmitry Sokhach, founder of Admix Global.
That will help distinguish copywriter-generated content from “a massive increase in generic blog content,” as De Roche called it.
“[The latter] may address the query, but it will lack the advice needed to satisfy search intent,” he said. “To do that, you need expert insights and advice.”
This also ties into first-hand experience, niche expertise, and author authority, which we discuss in our 2023 SEO trends.
What will DEI efforts focus on in 2023?
In recent years, diversity, equity, and inclusion (DEI) has become an increasingly important business initiative. Here’s what experts see as being the key focal points this year.
5. An emphasis on equity & intersectionality
In 2023, companies will continue to foster more equitable workplaces—with the key word being “equity.”
Eleanor Fletcher, CEO of The Best Brisbane, explained, “Equity in the workplace refers to the right to fair representation and equal progression chances for people with various backgrounds and experiences.”
Garit Boothe, CEO of Digital Honey, noted this can include efforts to increase underrepresented groups, as well as to implement training and education programs and to promote diversity in leadership and decision-making roles.
“It is also possible that there will be a greater emphasis on intersectionality and addressing the specific needs and experiences of diverse individuals,” he added.
We can also expect more focus on accountability as organizations set targets to regularly measure progress.
That’s according to Sadique, who also expects to see more data and analytics—such as tracking diversity and inclusion metrics and identifying areas for improvement—along with the continued growth of employee resource groups and increased focus on diversity in leadership.
“This entails tracking and analyzing diversity and representation at all organizational levels, utilizing competency frameworks and other strategies to lessen bias in hiring and promoting employees, and coaching front-line managers on how to conduct team meetings and collaborative sessions to promote equal respect for all opinions,” he added.
Meanwhile, more companies will take steps to address DEI in campaigns that focus on underrepresented groups or specific social causes relevant to those groups.
“We can expect this trend of greater representation in digital marketing campaigns to continue into 2023,” said Tomasz Niezgoda, head of marketing at Surfer.
The same is true of content more broadly.
“Marketers are increasingly looking to create content that is inclusive and resonates with a broader range of audiences,” said David Ellis, founder of Teranga Digital Marketing.
Will PPC and automation make friends?
We are all too familiar with Google’s push for automation. We asked experts where they see things heading, sentiment-wise.
7. More positive attitudes toward automation
In 2023, expect to see attitudes toward automation become more positive.
“There has always been a bit of an aversion to automation and AI in marketing and PPC—a lot of people thinking that it will take their jobs,” said Sean Nguyen, a director at Internet Advisor. “The reality of it is automation is there to assist us and help us refine our jobs. While it might take over some tasks, that actually helps us to become better at more complex tasks that aren’t tedious or repetitive.”
Shee agreed, noting automation can help with keyword research, ad testing, and analytics tracking.
This is especially true when it comes to Google Ads.
8. Greater efficiency in Google Ads
To that end, we can expect Google Ads automation to grow as advertisers optimize their campaigns and reach their target audiences more effectively. This automation technology includes bid optimization, as well as ad creation and testing.
The result is improved efficiency and effectiveness, Boothe said.
That is especially true since the release of Google Ads’ Performance Max campaigns in 2021.
“They learn how to identify where someone is on their path to purchase and show the right ad at the right time on the right Google channel to help a prospect move further along the customer journey,” Martin said. “And they even provide feedback on what is working and what inputs to test in the future that we hadn’t even considered.”
As they become more familiar with the benefits of automation, marketers will likely rely on it more to manage their Google Ads campaigns. However, Sadique warned, it does have limitations, such as the potential for errors and biases. Learn more in our Performance Max Dos, Don’ts, Watchouts and Workarounds.
“Businesses may adopt hybrid approaches that combine automation with manual management in order to get the best of both worlds,” he added.
“Gen Z is more diverse and socially conscious than previous generations, so brands will need to prioritize diversity and inclusion in their marketing efforts in order to appeal to this group,” Sadique said.
Campbell agreed, noting this also includes accessibility.
“Through storytelling and cause marketing, brands can develop narratives that align with the values and beliefs of Gen Z and that work to create an emotional connection with their target audience,” she added. Digital marketing trends 2023
10. Immersive experiences
Gen Z also values experiential marketing and immersive experiences, which are key to engaging this cohort, along with omnichannel marketing.
“One of the main challenges for brands when it comes to engaging with Gen Z is understanding the various platforms and digital tools that this generation uses,” Campbell said. “Many Gen Zers have grown up with technology and are highly engaged on social media and digital networks. This means that for brands to capture their attention effectively, they must be present and active on the platforms their target audience uses.”
In addition to automation, privacy is the other unstoppable force that is carving out new paths in marketing each year. Let’s see what directions they’re headed in.
11. More transparent data practices
Meanwhile, privacy-friendly reporting dictates marketers must embrace a more transparent approach to data in which users give explicit consent—and, as Home Grounds CEO Alex Mastin noted, they must strike the right balance between personalization and privacy.
To do so, marketers must clearly communicate their privacy practices to clients and stakeholders and be transparent about the data they are collecting and how it is being used.
They should also use consent management systems and provide clear opt-outs.
12. Greater adoption of privacy-friendly tracking technology
“Additionally, they should invest in security tools that allow them to measure performance while still keeping customer data safe from misuse or attack by third parties,” Niezgoda said.
But, Sadique noted, marketers can implement privacy-friendly tracking methods, such as using anonymous identifiers or aggregated data, to track and report on key metrics without collecting personal data. Digital marketing trends 2023
Boothe agreed, noting it may also involve working with third-party organizations that have expertise in privacy-compliant data management.
“Marketers will need to be proactive in finding solutions that balance the need for data with the importance of protecting consumers’ privacy,” he added. Digital marketing trends 2023
13. More businesses will adopt supply chain automation technology…
To protect against the supply chain shortages that plagued the holiday season, businesses can diversify their sourcing, which includes working more with local suppliers, and/or strengthen ties with existing vendors.
They can also implement multi-modal transportation and invest in analytics for greater supply chain visibility and to better anticipate and manage risk.
“[Supply chain automation technology] can help to expedite the movement of goods, reduce delays in the supply chain and increase efficiency,” Campbell said. “Automation technologies such as robotics, machine learning, big data analysis and artificial intelligence can enable businesses to identify and respond to supply chain disruptions.”
14. …and build prevention and contingency plans
In addition, building up inventory levels, implementing contingency plans, and looking for opportunities to increase efficiency and reduce costs can help mitigate bottlenecks.
“Some businesses may also be considering shifts in their operations, such as moving production to different locations or adopting new technologies, in an effort to reduce their reliance on certain suppliers or markets,” Boothe added.
Inventory optimization, which identifies when and where shortages may occur, is another tactic.
“Additionally, businesses may also look to build more robust safety nets, such as insurance policies and emergency funds, to protect them from unexpected economic changes,” Shee said.
Keep an eye on these 2023 marketing trends
We’ve covered a lot of trends, patterns, and perspectives in this post, on everything from AI content to supply chain automation. Here is the final list to sum up our top digital marketing trends and predictions for 2023:
Some social platforms will imitate or partner with TikTok
Others will distinguish themselves
The advantages of AI content will abound
But human copywriters need not panic
A greater emphasis on equity & intersectionality in the DEI realm
The use of metrics and KPIs for greater DEI accountability
More positive attitudes toward automation
Greater efficiency (but caution) in Google Ads
Catering to Gen Z’s affinity for authenticity, transparency & accessibility
Immersive experiences on social
Increase of transparency in data practices
Greater adoption of privacy-friendly tracking technology
The need for automation technology remains
Building of supply chain prevention and contingency plans
2023 seo trends – SEO is one of the most dynamic areas of digital marketing because Google is always updating its ranking algorithm to make search a better experience for users. That means each year, marketers have the opportunity to reevaluate the SEO trends shaping the search engine landscape.
That being said, read on for the top 12 SEO trends to watch out for in 2023 and how to align your strategy with them.
This year is all about displaying expertise and value in our content and continuing to provide high-performing web pages for users. These strategies have always been important throughout the history of SEO, but Google is getting better at evaluating signals and determining what content is actually meeting these standards.
Let’s take a closer look at what I mean and how you can meet those standards.
1. First-hand experience on a topic (the new “E” in EEAT)
As of December 2022, Google’s popular EAT acronym, (Expertise, Authority, Trust) has gotten an additional E: Experience. Google will now consider the experience of the author or creator when evaluating the quality of content.
So what does “experience,” actually mean? Google wants to see that a content creator has first-hand, real-world experience with the topic discussed.
For example, as the founder of an SEO agency, I have real-world experience and can speak authoritatively on SEO trends that will arise in 2023. However, If I were to create a piece of content on a health website about common causes of heart disease, that would undermine the quality of the content, because I am not a medical professional and have no experience in healthcare.
That means more websites need to take a closer look at not just who their content creators are, but what topics they’re focusing on.
Which leads me to the next two trends.
2. Audience-targeted, not traffic-targeted content
One reason for this increased emphasis on experience is because SEO content creation is proliferating. But if a website that sells financial software is producing blog posts with food recipes, Google crawlers are going to get suspicious. Because does that content actually benefit the target audience of financial software customers? Or, does it help that the website rank for certain high-volume keywords?
You already know the answer. The reality is, businesses whose content strategy is to simply go after search traffic with little or no consideration of what users actually want are unlikely to see ranking success in 2023. Sticking within your general topic and industry areas is essential for creating rank-worthy content.
Not sure what topics to explore in your content? A content planning tool can help you discover relevant industry topics that your target audience is searching for. Enter a keyword, and the tool will show you the many semantically related keywords that users are typing into the search bar.
3. Increased emphasis on author authority
Another reason for Google’s emphasis on experience is the rise of auto-generated content ranking in the SERPs. Google wants to make sure that the content that ranks in 2023 is produced by real people with real audiences in mind.
So what can you do to elevate both the experience and authority of your creators this year? First and foremost, make sure that the people creating your content are, indeed, experts. Then, elevate their experience in the following ways:
Include author bios to better and more fully communicate your content creator’s knowledge and areas of expertise
Create author pages where you link out to all of the articles on your website that are written by the author
Link your creators’ social media accounts so Google can more easily understand through social signals that they are real people and real experts.
Here is an example of a great author bio that helps elevates the experience and authority of the creator as a PPC expert
4. Satisfying, helpful content
Google’s August 2022 helpful content update is another important algorithm update that will impact how we create content in 2023.
For its entire history, Google has always prioritized serving high-quality content to users. But its new emphasis on “helpful” states that users should feel “satisfied” by the content they click on in the SERPs.
User satisfaction, though, is not easy to measure or quantify. So what does Google mean by helpful? Content that is:
Created for humans, not search engines.
Appropriate for the target audience.
Relevant to the primary topic or subject area of the website.
Created by authoritative, experienced creators.
Displays a depth of knowledge about the topic.
(Noticing a theme yet in this year’s SEO trends?)
Creating helpful content is easier said than done. So how can you make your content more helpful?
First, focus on quality, not quantity. Although there are likely a lot of target keywords on your content calendar in 2023, pumping out a high volume of content that is thin on helpfulness and low on expertise is unlikely to produce top-ranking results in 2023.
Second, expand your keyword research to include information beyond just search volume. Consider the following:
What types of content are ranking for specific searches?
How long is the content?
What questions does it answer?
What other subtopics or related questions does it explore?
What links are included on the page?
Who is the creator?
What is their experience?
Keyword research and content research can provide all sorts of insights into these quality indicators, so make sure you don’t get distracted by potential organic traffic alone.
Check your search queries in Search Console to see what people are looking for that leads them to your particular blog posts. Learn more ways to use Google Search Console here.
2023 seo trends
5. A.I content & content writing software
Despite all of the 2022 updates focused on combatting auto-generated content, the use of AI content will likely only increase in 2023.
The number of marketing applications that now integrate SEO and AI is only increasing. And it’s no wonder because these integrations can be incredibly time-saving! Most content marketers have utilized some version of these types of AI content generators over the past year.
Absolutely! Pumping out auto-generated drafts is a huge no-no, but marketers can certainly leverage these tools to help speed up their content workflows and still create original, quality content in the process.
Here are some of the more helpful applications of these tools that do not sacrifice the originality or people-centeredness of content:
Content briefs: Content tools that generate content briefs can help your writers understand the important keywords, topics, and subtopics that should be included in their original content.
Content outlines: Outlines are a great way to give your writers a roadmap for how to create helpful content without relying on AI to do the work for them.
Content ideas: Tools like blog topic generators can speed up the brainstorming process. Moving from a keyword to a helpful content idea can be half the battle, and an idea generator can help prevent writer’s block. For example, here is an auto-generated blog idea that has been revised to include the website’s brand voice and be more tailored to the website’s younger target audience:Auto-generated: People-first:
This is just one of many examples of how to use content writing software to better meet Google’s quality standards, not avoid or bypass them.
6. SEO automation
Like content AI, more and more SEO tasks will be automated in 2023 as digital marketers continue to leverage the power of enterprise SEO software platforms and tools.
For example:
Keyword research tools can automate tasks that once required a lot of manual spreadsheet work.
Site auditing and monitoring platforms like SearchAtlas and Content King can automatically detect changes and technical issues on websites.
Website graders can help the less SEO-savvy to identify needed optimizations and prioritize accordingly.
The increase in these DIY SEO tools will also allow businesses and agencies alike to take care of tactics more efficiently and focus more on strategy.
7. Changes to CTRs by SERP positions
Get ready to change what you think you know about CTR and ranking positions.
With endless scrolling now available on both mobile and desktop, Google has made it far easier for users to scroll through multiple pages of SERP results to find the content they seek.
Over the years, the relationship between ranking position and CTR has remained fairly consistent, with the majority of clicks going to the first three results. 2023 seo trends
But in 2023, click-through rates are likely to be impacted as searchers more easily navigate across multiple pages of search results.
In terms of those dreaded zero-click searches, we’ve been hearing about for years, a recent SEMrush study showed that only about 25.8% of searches resulted in zero clicks. As Google continues to add more featured snippets and search features like People Also Ask, CTRs may not suffer from no clicks as much as originally thought.
Although getting to the first page is still ideal, being on page two or three will have more benefits than it once did thanks to endless scrolling. So make sure that you are optimizing those page titles and meta descriptions and using features like schema markup to make your content more engaging and clickable in the SERPs.
8. Product page SEO
As Google continues to reward long-form, informative content, pages that tend toward thin content, like product pages, can benefit in 2023 from providing more helpful details on the page.
Drop-down menus, FAQs, and customer reviews are all ways to add additional content to a product page. Although adding keywords to the product description is helpful, think of other questions that users may want to be answered about the product before they purchase.
Do you offer free shipping?
What is the return policy?
Are there warranties, upgrades, or add-ons available with the product?
These are just a few ways to add additional content to a page that is actually helpful and informative for users who are considering a potential purchase.
9. SEO competitor analysis
Looking to competitors has always been a smart way to shape SEO strategy, and competitor analysis will become even easier and more effective in 2023 thanks to the help of SEO tools.
As Google places more emphasis on industry expertise and “topic areas” of websites, looking at the thought leaders in your industry will be a surefire way to understand what types of content in your industry will rank.
You can use SEO competitor software to compare competitors’ content, backlinks, Domain Authority, and more.
Look at the ways that your competitors are establishing experience, expertise, authority, and trustworthiness through both on-page and off-page signals and leverage those insights in your own SEO campaigns and content strategy. Learn more in our guide to keyword competitor analysis.
10. Less crawl frequency
Google has recently set big climate goals, including operating on carbon-free energy by 2023. To achieve that goal, Google has been considering reducing the frequency with which it crawls web pages.
Reducing crawling helps conserve computing resources, and is one of the easiest changes Google can make in line with its sustainability initiatives.
But reduced crawl rates are more likely to impact refresh crawls rather than crawls that discover new content. That means that it may take longer for Google to take notice of the new changes we make on our websites.
That’s why optimizing your content from the get-go, with all of the on-page elements it will require to rank, is the best strategic choice in 2023.
11. Image SEO revitalized
Images are often neglected on websites, but they have always played a role in better rankings for image searches.
They also can provide opportunities to include additional keywords and semantically-related terms into our content via alt text.
Google likes to see alt text and schema markup that help their crawlers better understand the content of images. Google also likes to see webmasters who make their content more accessible to all users. Alt text also helps make the internet a better place for those who are visually impaired or individuals limited by internet bandwidth or connectivity challenges.
Follow this image SEO checklist to make sure you are following all of the must-dos with images in 2023.
12. Fast-loading, high-performing websites
Ever since the page experience update of 2021, Google has placed more emphasis on high-performing, fast-loading websites in its ranking algorithm.
Although the page experience update may feel like old news, Google did not finish rolling out the update until March 2022, and it will continue to refine the signals it uses to determine whether a page is actually high-performing for users.
In 2023, Page Speed Insights and Core Web Vitals will still be essential tools for monitoring and evaluating the speed and performance of websites.
Alongside content quality, prioritizing page speed improvements is bound to pay off for businesses with increased keyword rankings for all of the web pages of their domain.
Weave these 2023 SEO trends into your strategy
In 2023, make sure to consider the below trends, as they are all directly shaped by Google’s algorithm updates, values, and goals. Also, make sure to leverage SEO tools to more easily and effectively meet Google’s increasingly higher standards for content.
